Logo Redesign

The old logo was cluttered, lacked balance, and did not scale well across digital and print applications. My goal was to simplify and modernize the mark while retaining a sense of medical trust and familiarity.

The icon simplifies the traditional mortar and pestle into a geometric form, symbolizing careful, thoughtful solutions while remaining modern and approachable. It serves as a distinctive visual mark that communicates the brand’s expertise and commitment to quality.

This new design achieves a balanced, timeless look that works seamlessly across every medium, from product packaging to digital marketing assets.

In developing the new logo, I focused not only on aesthetics but also on functionality and brand consistency. Every element, from the icon’s geometry to the spacing of the type, was carefully crafted to ensure the mark could scale, adapt, and remain recognizable in a wide variety of applications, establishing a strong visual foundation for the entire brand system.

Brand Guidelines

To maintain consistency across all future communications, I developed a complete brand guideline document that defines every element of the visual system.

Color Palette:The updated palette blends cool blues and calming neutrals to create a sense of trust, cleanliness, and wellness. Accent tones bring warmth and energy while maintaining a professional, medical tone.

Typography:I selected a modern sans-serif typeface for its clean lines and legibility, paired with a complementary serif for headlines and body text to add sophistication and balance.

Styling:The overall aesthetic focuses on minimalism, clarity, and precision, supporting Pharmacy Solutions’ mission to deliver personalized, accurate pharmaceutical care. Every element works together to project a cohesive and professional identity.

Marketing Collateral

Once the new brand system was finalized, I redesigned all marketing materials to reflect the new visual direction.

• Business Cards and Stationery: Redesigned to feature the new logo, color palette, and clean typography, creating a professional and consistent first impression.

• Service Brochures: Developed with a clear layout and structured information hierarchy, making it easier for patients and providers to understand the company’s range of compounding solutions.

• Prescription Packaging and Labels: Updated for readability and visual cohesion, ensuring patients have a more consistent and professional brand experience.

• Digital Assets: Redesigned website graphics, email templates, and social media visuals that reflect the new identity while maintaining accessibility and clarity.

• In-Store Signage and Displays: Enhanced for better brand visibility and a more welcoming, modern customer experience.

I oversaw every stage of design production and implementation to ensure consistency and accuracy across all materials, collaborating closely with vendors and internal teams to bring the refreshed brand to life seamlessly.

Results

The rebrand elevated Pharmacy Solutions’ image and positioned them as a trusted, forward-thinking leader in compounding pharmacy services. The new visual identity created a cohesive experience for customers, both online and in person, while reinforcing the company’s credibility in the medical and healthcare community.

The refreshed brand helped:

• Increase Brand Recognition: The clean, modern logo and consistent brand visuals made the company instantly more recognizable to patients, healthcare partners, and referring physicians.

• Strengthen Customer Trust: The updated design conveyed professionalism and reliability, fostering confidence among both new and returning customers.

• Enhance Marketing Effectiveness: The unified look improved engagement across digital channels, resulting in stronger response rates from email campaigns and online promotions.

• Drive Growth and Visibility: By aligning their visual identity with the quality of their services, Pharmacy Solutions saw measurable improvement in customer inquiries and overall business performance.

Overall, the rebrand not only revitalized the company’s visual presence but also strengthened its connection with its audience, helping to drive long-term growth and establish a strong, professional foundation for future marketing initiatives.